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CLIENT: Uforia Studios

DATE OF EVENT: February 1, 2011

OBJECTIVE: To launch California’s hippest fitness studio and align this launch party with their slogan: “So much fun, you’ll forget it’s good for you!”

CHALLENGE: To source Californian vendors – from Saskatoon!

VENUE: Uforia Studios, Palo Alto California

GUESTS: 150

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“Molly thought of every little detail, it all arrived early and was of the highest quality” – Jessica Gilmartin – business consultant

Jessica Gilmartin says “I worked with Molly on a launch party for my client, a new fitness studio in Palo Alto, CA. I was incredibly impressed with both the quality of her work and her professionalism. We needed to bring in everything, food, drink, tables, chairs, linens. She made the room look beautiful; it was a tremendous success.”

CONCEPT

We wanted to create an atmosphere for the launch party that was casual and laid back with good food and drink (of course). The main focus was to entice Uforia’s new and potential clients to come and view the space and talk to the owners and fitness instructors.